One of the most powerful aspects of video is its power to create something from nothing. To create celebrity when none existed before. To create a sense of event and millions of viewers from the maze of everyday, humdrum life.

And while you don’t want to do anything that gets you thrown in jail, sometimes creating a scene is an amazing way to attract the attention that leads to sales.

And here is one of the most powerful examples:
.

.
Its called a Flash Mob. A group of people emerging, seemingly out of nowhere to pull off an elaborately choreographed performance, and then, just as quickly, melting back into the anonymity of the crowd.

This event, a promotional stunt for a Belgian television program looking for someone to play the leading role in a production of “The Sound of Music” accomplished its objective, with over 14,000,000 views.

While you may not be quite so bold, you can still draw attention to you and your business:

Look at the faces of the bystanders! Like them, your own audience is struggling with the grind of everyday life. When you create a scene with your video – whether a real live stunt, or just something funny, you become memorable. When you become memorable you step away from the herd of and become someone they want to follow. And when you become someone they want to follow, you can leverage that attention to funnel people into your business.

Make your “scene” more accessible by leveraging something familiar: The Sound of Music Soundtrack (the source of the music for this Flash Mob) is beloved and known the world over. By using it the producers not only captured the attention of those in the train station, but the viewers of the video as well. And capturing attention is the first and necessary step to video success. (Note:  These folks obviously had permission to use the Sound of Music Soundtrack. You may not, so be careful.)

Create a “You are not going to believe this” moment. The human reflex to want to share with others that which is memorable creates an explosive viral effect that happens without alot of effort from you. Others do the work of passing your video around. Which is the golden ring everyone that creates on online video is looking for.

What I personally love about this particular Flash Mob is the very organic, uncontrived way it grows out of the surrounding crowd. (Very different from other mobs which come off as staged and artificial). Hard to believe the whole thing required only 2 rehearsals!