Yep, a 5-point-four (5.4) — not big enough to hurt anyone, but definitely big enough to make you wonder if you need to run for the doorway. But not enough to deter us from delivering our Video Resource Roundup #2.
And in this post, an extra juicy scoop on:
How to turn your webcam into a worldwide interview broadcast studio. For free!
A neat little trick that reveals how folks are finding your YouTube videos. (Real honest to goodness stats!)
And an Academy Award winning director with a concept for a viral video you might just even be able to apply to your own niche!
The days when you could throw your articles at the vast wall of cyberspace and hope they stick are long gone. More likely than not, articles created this way disappear into the void. Never to be heard from (or read) again.
However, there are 3 really simple things you can do to make your articles irresistible.
And they have nothing to do with writing ability. Or technical ability. How do I know?
I have worked extensively with scores of people:
Individual clients
In groups in my Challenge Offerings
Spearheading teleseminars and other programs.
And 95% of the folks I work with are doing it wrong. Wasting hours upon hours. Getting discouraged and doubting themselves.
When the problem isn’t them or what they are offering.
Its how they are communicating to their followers.
Seriously, you are very likely missing at least one of these key fixes. Its killing you. And it doesn’t have to. If you know 3 simple ideas that can turn it all around.
You are fired up about your topic. You know you have the crucial secrets that are going to transform the lives of your viewers. You have figured out the perfect way to say it. And you feel great about it!
Then you get in front of the camera and … its all gone.
Blank. Nothing. Nada.
Or maybe you just get self-conscious to the point were you can’t even get on camera. The lighting. Your hair. The bags under your eyes.
(The truth is: No one notices these things but you. But they can kill your desire to reap the benefits of online video).
Video stage fright takes many different forms. Fortunately for us, there are powerful and effective ways around it. Here are three of the best:
One of the amazing things about the online media revolution is that it gives us access to places we could never have gotten into before.
Well I stumbled on one example of this … that I want to share with you.
Its a cool tidbit (actually, quite a bit more than a tidbit) from mega-marketing superstar Seth Godin.
Seth is the multi-bestselling author of books like Purple Cow, Meatball Sundae, Permission Marketing. And of course one of his most recent books, Tribes.
In the past, if you wanted to see Seth*s presentation on Tribes, you would have to pay thousands of dollars to attend a conference (or even more to work with him!).
But right now you can catch Seth*s entire PowerPoint presentation on his best-selling tribes … right here on the blog!
As if there wasn’t enough to worry about … customers are now using online videos to voice grievances. And some are getting famous for it!
Perhaps the most notable example was when country musician Dave Carroll, observed United Airlines baggage workers mishandling (and eventually breaking) his prize Taylor guitar, as it was being loaded onto his plane.
When the airline refused to pay for the damage, he did what he does best: Wrote a song as a soundtrack to a hilarious video that attracted over seven million viewers (and counting):
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I’ve found the best leverage from social media is connecting with colleagues and folks I want to partner with. Have connected very quickly with folks several rungs above me on the food chain, who deal with me as an equal because they can see I have a brain and I am not just after their mailing list.
Have found myself talking to folks who, quite frankly, I have no business talking to if you just compare our balance sheets. Social media is a safe place for mavens to check you out, and if you make their lives richer (and not just try to leach off them) its surprising the response you can get.
Whether you are a video newbie or a veteran, the holy grail is finding ways to create more effective videos, more quickly with less effort. More videos in less time = more traffic in less time. Its that simple. During tonight’s spell binding half hour you will discover 3 ways to create videos lightening fast, and at the same time, capture and hold the attention of your audience. Including one method that eliminates rehearsal, jitters and memorization. Plus cool free tools to get your videos online instantly! –
Its true: Your Online Radio Show, YouTube channel or podcast provides 5 crucial hidden opportunities to significantly boost your bottom line.
But if you don*t know what they are … and craft your presence to take advantage of them early, you risk re-creating the same catastrophes from your previous marketing efforts.
Not only that, you blow perhaps your one and only opportunity to leverage your multimedia to significantly boost your profile in the eyes of your current and potential customers. (With a concurrent boost in what they are willing to pay to take advantage of your expertise).
So its time to spill the beans on the 5 biggest hidden opportunities in launching your online multimedia presence.
For the past few weeks, we have been reporting on an extraordinary viral video – The Michael Jackson Medley – produced by a pair of university students that has taken the online video world by storm. The number of views of the performance, featuring Sam Tsui on vocals and Kurt Schneider on Beat Box (as well as the stunning a cappela arrangement) has quadrupled in the last 3 weeks alone.
Tomorrow – Thursday – two more milestones, that show you your viral video dreams really can come true.
First: Sam will appear as a guest on the Bonnie Hunt show, singing a new song.
Second: The video itself will pass one million views. and continues to add viewers at the rate (on YouTube alone) of 50,000 to 100,00 every day.
Looks like this duo may have just bypassed the American Idol machine. And points to the power of YouTube and online video as a future star-making vehicle.
What do you think? Just a lucky glitch? Or a harbinger of many more online video talent breakthroughs?
So its summer here in Southern California.
