Archive for the ‘Video’ Category

Video Resource Round-Up #2: Earthshaking cool tools and tips

Posted on July 7th, 2010 in Business Strategy, Emerging Trends, Gadgets / Goodies, Video | 4 Comments »

earthquake-graphSo its summer here in Southern California.

Lots of blue sky. Warm weather. And earthquakes!

Yep, a 5-point-four (5.4) — not big enough to hurt anyone, but definitely big enough to make you wonder if you need to run for the doorway.  But not enough to deter us from delivering our Video Resource Roundup #2.

And in this post, an extra juicy scoop on:

  • How to turn your webcam into a worldwide interview broadcast studio. For free!
  • A neat little trick that reveals how folks are finding your YouTube videos. (Real honest to goodness stats!)
  • And an Academy Award winning director with a concept for a viral video you might just even be able to apply to your own niche!

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Online Video Miracle: How a single video saved a trip to the emergency room

Posted on June 30th, 2010 in Getting Personal, Marketing Strategy, Video, traffic | 4 Comments »

You know, its pretty interesting how quickly life can change.

One moment … it’s a normal day.

The next … crisis!

And just recently, I experienced how an emergency can arise in an instant. And completely displace everything you had been thinking about just moments before.

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Content Traffic Magic: 5 Simple Steps to Avoiding Traffic Terrors and Get the Most from Every Word You Write

Posted on June 15th, 2010 in Marketing Strategy, Video, traffic | 8 Comments »

Traffic can be really scary.

I just returned from a consulting gig in the New York City area. That included a white knuckle cab ride through Manhattan at rush hour that rivaled any roller coaster I have ever been on. (Wow! People do that every single day!)

taxi_sml

But there is another traffic adventure a lot of us struggle with every day. And it can be just as harrowing.

Getting more visitors to our websites.

What if there was a way to quickly and easily repurpose short, written articles to article directories, blogs, audio, Facebook, Twitter … even video!

Its not a dream. You can this technique to get literally thousands of views from a single content idea.  To get the most visitors and subscribers from every content idea you have.

You can do this. Really! Click here for the simple step-by-steps.

Sheer Video Decadence: Video Resource Round-up #1

Posted on June 2nd, 2010 in Cool Software, Gadgets / Goodies, Production, Video | 3 Comments »

OK. I’ve come clean.

As much as I rail again being obsessed with cool tools … how they are the crash-and-burn demise of scores of online entrepreneurs, who think having the latest gadget is their ticket to traffic nirvana …

… I am …  well … obsessed with cool tools.

While I usually keep it under wraps, I have finally decided to let this secret love out into the open!

And hopefully, it can help you have some fun (and boost your bottom line):

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Online Video Profit Secret: How to Stop Video Stage Fright in its Tracks

Posted on March 22nd, 2010 in Business Strategy, Emerging Trends, Getting Personal, Video | 1 Comment »

It happens to the best of us.

You are fired up about your topic. You know you have the crucial secrets that are going to transform the lives of your viewers. You have figured out the perfect way to say it. And you feel great about it!

Then you get in front of the camera and … its all gone.

Blank. Nothing. Nada.

Or maybe you just get self-conscious to the point were you can’t even get on camera. The lighting. Your hair. The bags under your eyes.

(The truth is: No one notices these things but you. But they can kill your desire to reap the benefits of online video).

Video stage fright takes many different forms. Fortunately for us, there are powerful and effective ways around it. Here are three of the best:

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3 keys (and 3 tools) to ramp up quickly with your online videos

Posted on March 3rd, 2010 in Gadgets / Goodies, Video | 12 Comments »

Can I get a little bit personal?

Do you make things harder than they need to be?

(Kinda forward of me, I know).

But I had to say it.

Because the more I work with folks to leverage the amazing power of online video, I am struck with one stunning fact.

And its something that keeps 95 percent of entrepreneurs from EVER creating any online video.

I have found is there is one roadblock that keeps folks like us from creating videos that can give them a huge advantage over their competitors.

And put them in position to reap the amazing video advances coming down the pipeline with lightning speed.

And chances are, you are doing it too.

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An Olympic-Sized Video Success Lesson: How to Save $260 Million

Posted on February 16th, 2010 in Business Strategy, Getting Personal, Video | 3 Comments »

I felt like I had been hit broadside.

I absolutely did not see this one coming. But it really opened my eyes.

When I tuned into the Winter Olympics opening ceremony last Friday, I was expecting a bit of a letdown.

It wasn’t that I don*t LOVE Canada and my Canadian friends. (I do!) And I know Vancouver is one of the most beautiful cities in the world.

However, after the $300 million dollar (isn’t that staggering!) opening ceremonies in Beijing, what could this one with its $40 million dollar budget offer?

Boy, was I wrong!

And at the core of my come-uppance were some huge a-ha*s on how instrumental video is going to be the future success of each and every one of us.

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Slideshow Secrets: Attract thousands more views from your slideshow videos

Posted on February 8th, 2010 in Marketing Strategy, Video, traffic | No Comments »

While folks are swept up with the excitement of online video, others plow countless hours into videos viewed by only a handful of prospects. The fact is, video is just like any other sales tool:  Using it improperly delivers catastrophic results.

But it doesn’t have to be this way! Avoiding the painful slideshow mistakes can mean the difference between failure, and riding the crest of a video profit wave.

My Top Video Discoveries of 2009

Posted on February 4th, 2010 in Business Strategy, Marketing Strategy, Video, traffic | 2 Comments »

i11. Show Your Customers What*s Possible

10. The Magic of Capturing Real Life

9. Create a Cottage Industry From Your Video

8. The Power of the Spoof

7. Customers Revolt!

6. Easy to Create Video Series

5.  Do You Dare? Creating a Scene

4.  The Power of Personality

3.  Create a Low-Tech Triumph

2.  Capitalize on Current Events

1.  Showcase What You Do Best

With the deluge of videos crossing your desk every day — and the limited time you have to view them — its hard to view them as anything more than wasted time or light amusement.

However, videos are a powerful tool to boost your business. You just need to know which ones hold the secrets to your own success.

So, with that idea in mind: Time to present my Top Video Discoveries of 2009!

  • This isn’t the usual parade of surfing elephants piano playing dogs
  • These videos aren’t all the most viewed or most popular
  • Many of them weren’t even created this year.
  • Its likely that most of them you have never heard about.

However, each passed the two critical tests for any video to boost your business:

  • They elicit an almost involuntary, powerful emotional reaction
  • They illustrate powerful, fundamental bedrock profit boosting principles.

I can almost guarantee you will enjoy all of them. And also discover ways you can use similar videos to catapult your own business in the coming year.

Video Discovery #1 of 2009: Showcase What You Do Best

Posted on January 25th, 2010 in Marketing Strategy, Video, traffic | 3 Comments »

I am sure you have probably asked yourself the question: “Can a video that explodes viraly get more than views? Is it possible to leverage the visibility of a great video to take your business where you never thought it could go, more quickly than you imagined possible?”

The answer is a resounding “Yes!” On today’s video, Our Top Video Discovery of 2009 proves it.

Every now and then, you run into a video that has it all:

1. Creative (or even groundbreaking) technique

2. Hugely entertaining

3. Generates tremendous buzz for its creators.

4. Showcases what the creator does best, and positions that talent in a positive, highly attractive manner to a receptive worldwide audience.

This video featured all 4 factors in abundance, and did it so well, its my Top Video Discovery of 2009:

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