You know, its pretty interesting how quickly life can change.
One moment … it’s a normal day.
The next … crisis!
And just recently, I experienced how an emergency can arise in an instant. And completely displace everything you had been thinking about just moments before.
I just returned from a consulting gig in the New York City area. That included a white knuckle cab ride through Manhattan at rush hour that rivaled any roller coaster I have ever been on. (Wow! People do that every single day!)
But there is another traffic adventure a lot of us struggle with every day. And it can be just as harrowing.
Getting more visitors to our websites.
What if there was a way to quickly and easily repurpose short, written articles to article directories, blogs, audio, Facebook, Twitter … even video!
Its not a dream. You can this technique to get literally thousands of views from a single content idea. To get the most visitors and subscribers from every content idea you have.
What if I told you, there was an amazing free market research tool parked right under your nose?
One you have used scores of times in the past without realizing what a treasure trove of potential traffic it holds?
Its Amazon.com
While you may have spent thousands there, you probably didn’t know you were skipping over potentially thousands of new eyeballs for your website. And tons of new revenue for your business.
Nope its not selling your eBooks. Its way simpler and easier.
Because here is what you are missing:
When we create articles that don*t appeal to our market, guess what?
The don*t get read. Another hour wasted. Another hour you can never get back.
What if you could know what your market would respond to – in advance? What would that be worth to you?
Well here is the secret to making Amazon your traffic-boosting friend:
The days when you could throw your articles at the vast wall of cyberspace and hope they stick are long gone. More likely than not, articles created this way disappear into the void. Never to be heard from (or read) again.
However, there are 3 really simple things you can do to make your articles irresistible.
And they have nothing to do with writing ability. Or technical ability. How do I know?
I have worked extensively with scores of people:
Individual clients
In groups in my Challenge Offerings
Spearheading teleseminars and other programs.
And 95% of the folks I work with are doing it wrong. Wasting hours upon hours. Getting discouraged and doubting themselves.
When the problem isn’t them or what they are offering.
Its how they are communicating to their followers.
Seriously, you are very likely missing at least one of these key fixes. Its killing you. And it doesn’t have to. If you know 3 simple ideas that can turn it all around.
One of the amazing things about the online media revolution is that it gives us access to places we could never have gotten into before.
Well I stumbled on one example of this … that I want to share with you.
Its a cool tidbit (actually, quite a bit more than a tidbit) from mega-marketing superstar Seth Godin.
Seth is the multi-bestselling author of books like Purple Cow, Meatball Sundae, Permission Marketing. And of course one of his most recent books, Tribes.
In the past, if you wanted to see Seth*s presentation on Tribes, you would have to pay thousands of dollars to attend a conference (or even more to work with him!).
But right now you can catch Seth*s entire PowerPoint presentation on his best-selling tribes … right here on the blog!
While folks are swept up with the excitement of online video, others plow countless hours into videos viewed by only a handful of prospects. The fact is, video is just like any other sales tool: Using it improperly delivers catastrophic results.
But it doesn’t have to be this way! Avoiding the painful slideshow mistakes can mean the difference between failure, and riding the crest of a video profit wave.
With the deluge of videos crossing your desk every day — and the limited time you have to view them — its hard to view them as anything more than wasted time or light amusement.
However, videos are a powerful tool to boost your business. You just need to know which ones hold the secrets to your own success.
So, with that idea in mind: Time to present my Top Video Discoveries of 2009!
This isn’t the usual parade of surfing elephants piano playing dogs
These videos aren’t all the most viewed or most popular
Many of them weren’t even created this year.
Its likely that most of them you have never heard about.
However, each passed the two critical tests for any video to boost your business:
They elicit an almost involuntary, powerful emotional reaction
They illustrate powerful, fundamental bedrock profit boosting principles.
I can almost guarantee you will enjoy all of them. And also discover ways you can use similar videos to catapult your own business in the coming year.
I am sure you have probably asked yourself the question: “Can a video that explodes viraly get more than views? Is it possible to leverage the visibility of a great video to take your business where you never thought it could go, more quickly than you imagined possible?”
The answer is a resounding “Yes!” On today’s video, Our Top Video Discovery of 2009 proves it.
Every now and then, you run into a video that has it all:
1. Creative (or even groundbreaking) technique
2. Hugely entertaining
3. Generates tremendous buzz for its creators.
4. Showcases what the creator does best, and positions that talent in a positive, highly attractive manner to a receptive worldwide audience.
This video featured all 4 factors in abundance, and did it so well, its my Top Video Discovery of 2009:
Much of the time, we have to work our tails off to get our businesses over the next hump.
