You know, its pretty interesting how quickly life can change.
One moment … it’s a normal day.
And just recently, I experienced how an emergency can arise in an instant. And completely displace everything you had been thinking about just moments before.
Traffic can be really scary.
I just returned from a consulting gig in the New York City area. That included a white knuckle cab ride through Manhattan at rush hour that rivaled any roller coaster I have ever been on. (Wow! People do that every single day!)
But there is another traffic adventure a lot of us struggle with every day. And it can be just as harrowing.
Getting more visitors to our websites.
What if there was a way to quickly and easily repurpose short, written articles to article directories, blogs, audio, Facebook, Twitter … even video!
Its not a dream. You can this technique to get literally thousands of views from a single content idea. To get the most visitors and subscribers from every content idea you have.
You can do this. Really! Click here for the simple step-by-steps.
What if I told you, there was an amazing free market research tool parked right under your nose?
One you have used scores of times in the past without realizing what a treasure trove of potential traffic it holds?
Its Amazon.com
While you may have spent thousands there, you probably didn’t know you were skipping over potentially thousands of new eyeballs for your website. And tons of new revenue for your business.
Nope its not selling your eBooks. Its way simpler and easier.
Because here is what you are missing:
When we create articles that don*t appeal to our market, guess what?
The don*t get read. Another hour wasted. Another hour you can never get back.
What if you could know what your market would respond to – in advance? What would that be worth to you?
Well here is the secret to making Amazon your traffic-boosting friend:
I know … pretty presumptuous of me.
The days when you could throw your articles at the vast wall of cyberspace and hope they stick are long gone. More likely than not, articles created this way disappear into the void. Never to be heard from (or read) again.
However, there are 3 really simple things you can do to make your articles irresistible.
And they have nothing to do with writing ability. Or technical ability. How do I know?
I have worked extensively with scores of people:
And 95% of the folks I work with are doing it wrong. Wasting hours upon hours. Getting discouraged and doubting themselves.
When the problem isn’t them or what they are offering.
Its how they are communicating to their followers.
Seriously, you are very likely missing at least one of these key fixes. Its killing you. And it doesn’t have to. If you know 3 simple ideas that can turn it all around.
While folks are swept up with the excitement of online video, others plow countless hours into videos viewed by only a handful of prospects. The fact is, video is just like any other sales tool: Using it improperly delivers catastrophic results.
But it doesn’t have to be this way! Avoiding the painful slideshow mistakes can mean the difference between failure, and riding the crest of a video profit wave.
i11. Show Your Customers What*s Possible
10. The Magic of Capturing Real Life
9. Create a Cottage Industry From Your Video
6. Easy to Create Video Series
5. Do You Dare? Creating a Scene
2. Capitalize on Current Events
With the deluge of videos crossing your desk every day — and the limited time you have to view them — its hard to view them as anything more than wasted time or light amusement.
However, videos are a powerful tool to boost your business. You just need to know which ones hold the secrets to your own success.
So, with that idea in mind: Time to present my Top Video Discoveries of 2009!
However, each passed the two critical tests for any video to boost your business:
I can almost guarantee you will enjoy all of them. And also discover ways you can use similar videos to catapult your own business in the coming year.
I am sure you have probably asked yourself the question: “Can a video that explodes viraly get more than views? Is it possible to leverage the visibility of a great video to take your business where you never thought it could go, more quickly than you imagined possible?”
The answer is a resounding “Yes!” On today’s video, Our Top Video Discovery of 2009 proves it.
Every now and then, you run into a video that has it all:
1. Creative (or even groundbreaking) technique
2. Hugely entertaining
3. Generates tremendous buzz for its creators.
4. Showcases what the creator does best, and positions that talent in a positive, highly attractive manner to a receptive worldwide audience.
This video featured all 4 factors in abundance, and did it so well, its my Top Video Discovery of 2009:
One of the best ways to garner attention for your videos is to ride the coat tails of current events.
Whether its something newsworthy, a pop culture phenomenon (American Idol), or anything else that has caught the public’s fancy, if its done well its almost guaranteed to draw a reaction. And when you can relate it to a program, product or campaign you have coming up, the result can be pure gold!
Here is an example I did late last year spoofing the balloon boy controversy:
“Oh, I could never do video! Its waaay too technical.”
Its amazing how much I hear this. And if this is the way you feel, you are missing a hugely lucrative boat.
Because simplicity is often the key to video success. (See Video Discovery #6 — Beachwalks with Rox). And one of the biggest online video success stories has alot more in common with Gumby and good old fashioned stop motion animation than digital computer effects.
Its Common Craft. And its “in plain english” videos, featuring paper cutouts moved by hand around a board have been seen by millions. In fact, if you signed up for Twitter recently, you may have seen this one:
Its one of the biggest roadblocks people face in enjoying true success from their online video: “I am getting alot of views”, they say. “People love my video. But I am not getting any traffic. This doesn’t work!”
Which is sad, because they may be giving up just moments from their ultimate success.
Video DOES work. If you are willing to do just a few simple, but crucial things to help it along.
And there is one action that can skyrocket the results from your videos more than just about any other.
