Yep, a 5-point-four (5.4) — not big enough to hurt anyone, but definitely big enough to make you wonder if you need to run for the doorway. But not enough to deter us from delivering our Video Resource Roundup #2.
And in this post, an extra juicy scoop on:
How to turn your webcam into a worldwide interview broadcast studio. For free!
A neat little trick that reveals how folks are finding your YouTube videos. (Real honest to goodness stats!)
And an Academy Award winning director with a concept for a viral video you might just even be able to apply to your own niche!
Make sure the kids are tucked away. Make sure no one is listening. And get your crash helmets. This is a little bit of a rant …
But has anyone else noticed no one is communicating anymore? Even in places where the risk of not communicating is literally thousands of dollars of delays, misunderstandings and lost business?
Because the truth is … the reason your vendors are so unresponsive, your JV partners always seem to get it wrong, and your colleagues take so long to respond to you may have absolutely nothing to do with them …
You are fired up about your topic. You know you have the crucial secrets that are going to transform the lives of your viewers. You have figured out the perfect way to say it. And you feel great about it!
Then you get in front of the camera and … its all gone.
Blank. Nothing. Nada.
Or maybe you just get self-conscious to the point were you can’t even get on camera. The lighting. Your hair. The bags under your eyes.
(The truth is: No one notices these things but you. But they can kill your desire to reap the benefits of online video).
Video stage fright takes many different forms. Fortunately for us, there are powerful and effective ways around it. Here are three of the best:
One of the amazing things about the online media revolution is that it gives us access to places we could never have gotten into before.
Well I stumbled on one example of this … that I want to share with you.
Its a cool tidbit (actually, quite a bit more than a tidbit) from mega-marketing superstar Seth Godin.
Seth is the multi-bestselling author of books like Purple Cow, Meatball Sundae, Permission Marketing. And of course one of his most recent books, Tribes.
In the past, if you wanted to see Seth*s presentation on Tribes, you would have to pay thousands of dollars to attend a conference (or even more to work with him!).
But right now you can catch Seth*s entire PowerPoint presentation on his best-selling tribes … right here on the blog!
I absolutely did not see this one coming. But it really opened my eyes.
When I tuned into the Winter Olympics opening ceremony last Friday, I was expecting a bit of a letdown.
It wasn’t that I don*t LOVE Canada and my Canadian friends. (I do!) And I know Vancouver is one of the most beautiful cities in the world.
However, after the $300 million dollar (isn’t that staggering!) opening ceremonies in Beijing, what could this one with its $40 million dollar budget offer?
Boy, was I wrong!
And at the core of my come-uppance were some huge a-ha*s on how instrumental video is going to be the future success of each and every one of us.
With the deluge of videos crossing your desk every day — and the limited time you have to view them — its hard to view them as anything more than wasted time or light amusement.
However, videos are a powerful tool to boost your business. You just need to know which ones hold the secrets to your own success.
So, with that idea in mind: Time to present my Top Video Discoveries of 2009!
This isn’t the usual parade of surfing elephants piano playing dogs
These videos aren’t all the most viewed or most popular
Many of them weren’t even created this year.
Its likely that most of them you have never heard about.
However, each passed the two critical tests for any video to boost your business:
They elicit an almost involuntary, powerful emotional reaction
They illustrate powerful, fundamental bedrock profit boosting principles.
I can almost guarantee you will enjoy all of them. And also discover ways you can use similar videos to catapult your own business in the coming year.
Its one of the biggest roadblocks people face in enjoying true success from their online video: “I am getting alot of views”, they say. “People love my video. But I am not getting any traffic. This doesn’t work!”
Which is sad, because they may be giving up just moments from their ultimate success.
Video DOES work. If you are willing to do just a few simple, but crucial things to help it along.
And there is one action that can skyrocket the results from your videos more than just about any other.
While genius goes a long way to solve your online video traffic issues, its often a crap shoot.
Even if you create one hit, its hard to reproduce another. Plus, if your follow-up videos are sub par, your audience can desert you. Creating a hit video is like trying to strike it rich in Vegas. The house usually wins.
But there is one other factor we have total control over: Consistency.
And creating simple videos, day after day, has vaulted several solopreneurs to online video stardom. Including one whose worldwide notoriety is as easy as a stroll down the beach. Literally.
Roxanne Darling, pontificates on the world, business and personal growth – and captures it all on video – with her fabulous Beachwalks with Rox series:
Much of the time, we have to work our tails off to get our businesses over the next hump.
So its summer here in Southern California.