This one thing increased my revenue 400% (True story)

Posted on August 2nd, 2010 in Business Strategy, Information Products, Marketing Strategy | 8 Comments »

avatar-poster-smlMuch of the time, we have to work our tails off to get our businesses over the next hump.

And while we are all secretly hoping for a simple trick to take away the sweat, when we stumble on one we recoil in skepticism.

Well try to suspend your disbelief for just a moment.

(Hey it worked with the movie Avatar, right? I mean, there aren’t really 10 foot blue people staking around, are there?)

This is a true story. It happened to me. It was literally one thing I did. And it quadrupled my revenue.

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Video Resource Round-Up #2: Earthshaking cool tools and tips

Posted on July 7th, 2010 in Business Strategy, Emerging Trends, Gadgets / Goodies, Video | 4 Comments »

earthquake-graphSo its summer here in Southern California.

Lots of blue sky. Warm weather. And earthquakes!

Yep, a 5-point-four (5.4) — not big enough to hurt anyone, but definitely big enough to make you wonder if you need to run for the doorway.  But not enough to deter us from delivering our Video Resource Roundup #2.

And in this post, an extra juicy scoop on:

  • How to turn your webcam into a worldwide interview broadcast studio. For free!
  • A neat little trick that reveals how folks are finding your YouTube videos. (Real honest to goodness stats!)
  • And an Academy Award winning director with a concept for a viral video you might just even be able to apply to your own niche!

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Online Video Miracle: How a single video saved a trip to the emergency room

Posted on June 30th, 2010 in Getting Personal, Marketing Strategy, Video, traffic | 4 Comments »

You know, its pretty interesting how quickly life can change.

One moment … it’s a normal day.

The next … crisis!

And just recently, I experienced how an emergency can arise in an instant. And completely displace everything you had been thinking about just moments before.

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Your Most Direct Source of New Revenue Comes From an Unexpected Place

Posted on June 23rd, 2010 in Business Strategy, Marketing Strategy | 7 Comments »

That wise sage Yogi Berra once said: “You can observe alot just by watching.”

And as a solo business owner I discovered simple observation can take you a long way. And also save you (and make you) a heck of a lot of money.

And here is the reason why:

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Content Traffic Magic: 5 Simple Steps to Avoiding Traffic Terrors and Get the Most from Every Word You Write

Posted on June 15th, 2010 in Marketing Strategy, Video, traffic | 8 Comments »

Traffic can be really scary.

I just returned from a consulting gig in the New York City area. That included a white knuckle cab ride through Manhattan at rush hour that rivaled any roller coaster I have ever been on. (Wow! People do that every single day!)

taxi_sml

But there is another traffic adventure a lot of us struggle with every day. And it can be just as harrowing.

Getting more visitors to our websites.

What if there was a way to quickly and easily repurpose short, written articles to article directories, blogs, audio, Facebook, Twitter … even video!

Its not a dream. You can this technique to get literally thousands of views from a single content idea.  To get the most visitors and subscribers from every content idea you have.

You can do this. Really! Click here for the simple step-by-steps.

Sheer Video Decadence: Video Resource Round-up #1

Posted on June 2nd, 2010 in Cool Software, Gadgets / Goodies, Production, Video | 3 Comments »

OK. I’ve come clean.

As much as I rail again being obsessed with cool tools … how they are the crash-and-burn demise of scores of online entrepreneurs, who think having the latest gadget is their ticket to traffic nirvana …

… I am …  well … obsessed with cool tools.

While I usually keep it under wraps, I have finally decided to let this secret love out into the open!

And hopefully, it can help you have some fun (and boost your bottom line):

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The Twitter Travesty – Communicate people! [Rant]

Posted on May 25th, 2010 in Business Strategy, Getting Personal | 8 Comments »

OK, just a bit of a warning …

Make sure the kids are tucked away. Make sure no one is listening. And get your crash helmets. This is a little bit of a rant …

But has anyone else noticed no one is communicating anymore? Even in places where the risk of not communicating is literally thousands of dollars of delays, misunderstandings and lost business?

Because the truth is … the reason your vendors are so unresponsive,  your JV partners always seem to get it wrong, and  your colleagues take so long to respond to you may have absolutely nothing to do with them …

And EVERYTHING to do with you!
.

Article Marketing Traffic Tip: Is Amazon your secret list building resource?

Posted on April 7th, 2010 in Marketing Strategy, traffic | No Comments »

What if I told you, there was an amazing free market research tool parked right under your nose?

One you have used scores of times in the past without realizing what a treasure trove of potential traffic it holds?

Its Amazon.com

While you may have spent thousands there, you probably didn’t know you were skipping over potentially thousands of new eyeballs for your website. And tons of new revenue for your business.

Nope its not selling your eBooks. Its way simpler and easier.

Because here is what you are missing:

When we create articles that don*t appeal to our market, guess what?

The don*t get read. Another hour wasted. Another hour you can never get back.

What if you could know what your market would respond to – in advance? What would that be worth to you?

Well here is the secret to making Amazon your traffic-boosting friend:

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Article Traffic Tips: Why Aren*t Your Articles Irresistible?

Posted on April 4th, 2010 in Emerging Trends, Marketing Strategy, traffic | No Comments »

I know … pretty presumptuous of me.

The days when you could throw your articles at the vast wall of cyberspace and hope they stick are long gone. More likely than not, articles created this way disappear into the void. Never to be heard from (or read) again.

However, there are 3 really simple things you can do to make your articles irresistible.

And they have nothing to do with writing ability. Or technical ability. How do I know?

I have worked extensively with scores of people:

  • Individual clients
  • In groups in my Challenge Offerings
  • Spearheading teleseminars and other programs.

And 95% of the folks I work with are doing it wrong. Wasting hours upon hours. Getting discouraged and doubting themselves.

When the problem isn’t them or what they are offering.

Its how they are communicating to their followers.

Seriously, you are very likely missing at least one of these key fixes. Its killing you. And it doesn’t have to. If you know 3 simple ideas that can turn it all around.

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Online Video Profit Secret: How to Stop Video Stage Fright in its Tracks

Posted on March 22nd, 2010 in Business Strategy, Emerging Trends, Getting Personal, Video | 1 Comment »

It happens to the best of us.

You are fired up about your topic. You know you have the crucial secrets that are going to transform the lives of your viewers. You have figured out the perfect way to say it. And you feel great about it!

Then you get in front of the camera and … its all gone.

Blank. Nothing. Nada.

Or maybe you just get self-conscious to the point were you can’t even get on camera. The lighting. Your hair. The bags under your eyes.

(The truth is: No one notices these things but you. But they can kill your desire to reap the benefits of online video).

Video stage fright takes many different forms. Fortunately for us, there are powerful and effective ways around it. Here are three of the best:

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