i
Whenever someone asks me, “Rob, what is the best way to begin creating products easily and profitably, I have only one answer:

Telseminars.

There is simply no debate: If you are just starting to create passive revenue info products (or even if you are a veteran!), teleseminars are the easiest way to create a jump start profit explosion:

**   Easy distribution
**   No shipping hassles
**   No recording equipment required with the many free bridge lines that record your call for you.

However, many entrepreneurs struggle creating revenue from their initial efforts. Especially with small mailing lists. Especially when they have been offering free teleseminars.

However there are simple keys to insure your success. They are the same secrets I used to jump start my anemic teleseminars into a five-figure overall revenue stream (even when my list was less than 1,000!)

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I usually don’t publish other folks posts. I’m really an “in house” kinda guy when it comes to blogging. But I saw this online, and knew I just had to post it.

For one, I know little about Twitter. Two, I know alot of you are in the same boat, but would like to know more.

But what does this have to do with passive revenue info products?

Twitter has been praised up one coast and down the other as the up-and-coming marketing tool. And yep, even a noob like me can see the possibilities. So sit back and enjoy 10 Secrets to Using Twitter to Attract More Followers and Get More Clients.

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ii
Are you frustrated by colleagues with fewer qualifications and experience creating more success simply because they have the connections?

Are you passionate about what you do, but despair about how to connect with the audience that so desperately needs what you offer?

Are you confused by the increasingly cluttered web landscape of tools and services that too take long to master, with no clear pathway to the results you are looking for?

Then you are in luck.

Because there is an amazing new resource on the horizon that can help you solve these painful visibility problems.

Its called the 50-Day Online Radio Challenge.

And its a streamlined, step-by-step guide to plan, promote and produce your own powerful online radio show! With nothing more than a phone and an internet connection, you can simply and easily create the audio content that will take your profile – and your opportunities! – into the stratosphere!

Expertise + Opportunity = Visibility

Master the equation by checking out the Online Radio Challenge today!

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Here are two truths, short and simple:

• Just about everyone would love to master the art of creating successful passive revenue info products.
• Very few will actually make it happen.

And that’s a shame.

Most people simply throw their passive revenue product ideas at the wall and hope they stick. They rarely do.

However, the good news is that if you are willing to create your products strategically, you can not only avoid this fate, but create highly profitable info products time after time.

Here are six important keys 94% of your competitors are missing which can give you a leg up on product success:

1. Everything you do is a potential product: your articles, your blog posts, your teleseminars, your live presentations. Learn to see every bit of content you create as a seed for your next passive revenue stream.

   Now relax! This doesn’t mean you have to create a product from everything. But gauging the response to the content you are already producing is a great way to know which product will give you the best result.

   When you develop this ability, it generates an incredible amount of material you can then repurpose into products quickly and easily.

2. Every passive revenue product serves a specific purpose building overall business.

   Simply creating a product and ‘hoping’ your audience will buy it isn’t good enough.

   Knowing BEFOREHAND what you want each product to accomplish is the best way to make your info product dreams come true.

   Some products you sell to create revenue. Others you give away free to generate interest in a higher-priced offering. Others you can offer as bonus premiums to those who sign up for workshops or consulting, or to build your mailing list. The clearer you are on the result you want your products to create, the greater the impact it will have on your bottom line.

3. Make sure that creating your info products is simple, affordable and leverages your existing talents and abilities.

   Your products need to be simple, even enjoyable to produce. If they aren’t, you will find every possible reason to delay creating them. Its that simple.

   So whether you create them yourself or find affordable help, set up your creation process so that it’s simple, create great content, and get it out there. The less resistance you have to creating products, the more you will create, the more revenue streams you can establish.

   Stop trying to reinvent the wheel! Your customers don’t care how you make your products. They only care that they solve their problems.

4. Your passive revenue info products are crafted to deliver maximum value to those you most want to work with.

   Your products should leave nothing to chance. They should target those you WANT to work with. They should deliver benefits those folks want & be crystal clear about the positive impact those benefits will have on their lives.

5. Every product must serve as a doorway to all the rest of your products and services.

   Each product is not an island. It should funnel satisfied customers to everything else you offer.

   It’s a known fact that its much easier to sell new products and services to existing customers than to try to find new ones. This cross-pollination between everything you offer is the key leveraging this truth and maximizing your info product revenue.

6. It presents the heart of your message in a way that is SO DISTINCTIVELY ARTICULATED that your potential customers GET IT.

   Homogenized messages don’t sell. Distinctive, dynamic, creative ones do. The potential impact your products can have is massive. But you have to be able to convey the power of what you offer in a way that is fresh and compelling.

   Don’t doom yourself out of the starting gate with a retread of what’s hot. Your potential customers are hungry for something new — be sure you give it to them.

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II

How to frame your marketing and offers

So the message they hear is the one you want them to

OK, you can relax. This isn’t a political rant.

I won*t be sharing my opinion on the recent economic package that went through congress. I assure you, what ever you feel about it is your own business.

However, as a solo or small business professional, it was impossible to watch the ongoing drama (even from a hospital bed, as I did), without acknowledging one glaring, undeniable fact:

The folks who created it did a horrible job marketing it.

And that view is supported by dozens of articles from folks a lot smarter than I am.

However, what’s missing in all the discussion is how to avoid the mistakes these policy makers made when creating and promoting our own passive revenue info products.

And believe me, while you may be snickering at the dumb politicians, in the very next instant you may be making the exact same disastrous mistakes.  With an equally catastrophic impact on your profits.

So if you care about successful info products, follow these crucial guidelines carefully:

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ii
I know many of you have told me of a longing to convert prospects to raving fans,  and casual interest to repeat customers with your own book.

But doesn’t that take a lot of time (which You don*t have), thousands of dollars (which you would rather not spend), an agent and a publicist? (In your wildest dreams!)

Well, I have found a resource that enables you to take current content (your existing articles!) or fresh new ideas and turn them into a book.

Not an e-book, but a real book.

Click for Rob’s Recommended Resource.

And, you can do it in as little as a weekend.

What makes this special is this isn*t provided by some hard-edged internet hype-meister. But by a woman who truly, honestly wants to help you make your book a reality.

Her name is Donna Kozik. If you haven*t heard of her, you will. And if you have a book stuck inside you, she is probably the kindest guide you can imagine to help bring it to life.

Donna has created a unique online event. With 1-to-1 access to her genuine support, plus writing and marketing expertise.

If you are truly interested in moving your book dreams from someday to TODAY, you owe it to yourself to check out the path she has laid out.

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i
This will probably end up being a very dark Monday for 1 Shopping Cart.

Since noon today - almost 4 and a half hours and counting - their site has been down.  While I may have lost a few sales, folks with heavy purchaser volume are losing millions.

According to the message on their customer support line they are “doing maintenance on their system”.

On a Monday? During peak business hours?

Yikes, my guess is we will be hearing about this for awhile.

If you have been trying to pick up your copy of iPod Revenue Revealed, please keep trying. I will pop out an email as soon as the cart is up and running — and the order pipeline is open.

I would send that email right now . . . except my list is on 1 Shopping Cart.

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ii
One of the things that can give you the capital to hire help are information products. But how do you create products simply, with a limited budget?

How do can you get all the great content out of your head without massive recording logistics?

The answer is using a quality digital voice recorder to capture your gems. And now there is step-by-step guidance to show you exactly how to make it happen:

Its iPod Revenue Revealed.

If you are looking to easily create audio information products on digital voice recorders and even select model iPods – it’s a bulls-eye!

And until this Thursday September 18th its insanely affordable. And gives you a 40-day exclusive window to promote it as our affiliate.

So take advantage of the intro price and the exclusive affiliate window:

Its all at iPod Revenue Revealed.

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ii

Crisis manager? Or Powerful Business Ally?
The Choice is Yours

I know that as your business is growing, and you get in the swing of creating passive revenue info products, one of the biggest questions you face is:  When do you hire additional help?
As more and more money comes in, you find yourself with a dilemma.

• Will finding someone to help give you your life back?
• Will it help create the lifestyle you went into business to achieve?
• Or will it rob you of capital necessary to grow?

And, most importantly, what point is the best time to take the plunge?

Now if you listen to the high priced Gurus the answer is simple: pull the trigger and hire that VA (virtual assistant) and that team of personal assistants

Which is exactly the worst possible thing you can do.

In fact, I am going to cause a lot of controversy here by saying those folks telling you to throw money at assistants are dead wrong.

Now before all you VA’s put me on your enemies list hear me out.

Because in most cases, when entrepreneurs and solo professionals like us want to hire an assistant its in response to a crisis.  A product MUST get out, expectations MUST be met, or else the world will collapse.

And we simply didn’t budget enough of our own time to make it happen.

Here is the rub:

Hiring a VA in the midst of a crisis sets a horrible precedent:  Your VA becomes your crisis manager, who comes to your aid when all seems lost. Instead of what your VA should be used for: a partner in creating a business that allows you to live the life you want.

There is a crucial, important, cataclysmic difference.

(OK VA’s, starting to like this a bit more?)

So what are you to do when you are at wits end and you simply can’t pull off another miracle on your own?

If possible, back out of the situation. In most (if not all cases) overwhelm is self-inflicted, by false deadlines and expectations that are unrealistic.  So take a good look at your situation and diffuse it by giving yourself more time or leeway.

See if it really is absolutely necessary to launch by Thursday.

If indeed the situation is critical, your deadline is not negotiable, and you won’t pull a rabbit out of your hat (at least not this time) then go out and hire a VA to help get you through. But do it consciously with the knowledge that THIS TIME, your VA is your crisis manager.

But with full knowledge this is NOT the best use of a VA

In either case, once the situation has cooled down, take a look at your business and from an affirmative position of:

• What you want your business look like
• The lifestyle it will enable you to live
• The specific tasks you love that you do not want to delegate
• The things you can’t stand that you do

And make your decision on bringing on help based on this vision, instead of on avoiding disaster.

In this way, your assistant, team or VA becomes the way you AVOID crises, rather than the one who has to rescue you from yourself over and over. Because this is the best way to ensure your business takes you where YOU want it to (rather than simply drift from crisis to crisis) and that your team, VA or assistant is an invaluable asset in making that happen.

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iii
There is one familiar complaint I hear from would-be audio infopreneurs:

“Rob, I can*t create audio! My voice isn’t good enough!”

And I always reassure them – vocal excellence is not required for profits. Most of the folks I know of who make a killing with their audio products have voices just like you and me.

Some are twangy. Some have heavy accents. Some speak in excited run on sentences. But all have massive bank accounts.

Still, its always a good idea to work on improvement your vocal instrument.

Recently, voice over legend Don LaFontaine passed away. You don’t know the name. You surely know the voice.I ran across this very entertaining profile on YouTube a few days ago. Now this guy’s voice was amazing. It probably puts all our voices to shame.That is not the point.

The point is to make the best with what you have. To not take yourself so seriously that you miss out on a lifetime of profit because of insecurities about how you think you sound. The point is to have fun creating your audio. As you will see in the video, behind this amazing voice is an equally amazing sense of humor.

As well as a few tips to show you how to make the most of what you got.

If the movie stops (have had problems with YouTube lately), you can watch it on YouTube by clicking here.

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