Marketing Secrets I Learned from a Waitress at My Mom*s 80th Birthday

Posted by Rob on 16 Jun 2009 | Tagged as: Getting Personal, Marketing Strategy, Uncategorized

Wow, that’s a mouthful. But its true.

For my Mom’s 80th we took her to a terrific restaurant overlooking a marina on the Pacific Ocean. At Sunset. It was spectacular.

But what truly left an impression was the waitress who took our order. Because not only was she a consummate professional (after all, this was a pricey place). But she took me to school with some priceless marketing secrets I will remember forever.

Because when she took our orders, she put on an absolute clinic:

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Article Marketing Resource: Hot Tip from a Talking Dog?

Posted by Rob on 07 Jun 2009 | Tagged as: Marketing Strategy, Video, traffic

Yep that’s right!

We are always trying to bring you things you haven’t seen anywhere else. But how about … The Article Dog! Hope he brings a smile to your face and traffic to your site!
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And when you are ready to take the challenge to catapult your own article traffic, take his advice and pop over to article traffic challenge headquarters!

Article Marketing Resources Revealed: 3 Cool FREE Tools to Help You Catapult Results From Your Articles

Posted by Rob on 07 Jun 2009 | Tagged as: Business Strategy, Marketing Strategy, traffic

There are two big reasons a lot of folks are terrified of what is involved in boosting traffic to their site:

  1. They believe boosting traffic is way too complicated.
  2. They believe boosting traffic is way too expensive.

What would it be worth it to you if I could blow both of these misconceptions out of the water?

Because there are a slew of pretty basic ways you can get started immediately (as in right now) to boost the traffic to your site with your content.

And these three won*t cost you a dime.

Interested?

Good!

As Jim Lange used to say on The Dating Game, “And heeeeere they are!”

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Article Traffic Tip: 5 Reasons to Avoid the Article Traffic Challenge

Posted by Rob on 04 Jun 2009 | Tagged as: traffic

Some times I take some heat for promoting the power of articles to boost your business.

Rob, all of the things you say about the 90 Articles in 90 Days Traffic Challenge make it sound too good to be true.

Surely, there must be a downside.

And there is!

In the interest of fairness, here are 5 Reasons Not to Take the Article Traffic Challenge:

1.  Increased traffic is a pain in the tush

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Article Marketing: 3 Keys to Magnetic Article Titles That Boost Your Traffic

Posted by Rob on 27 May 2009 | Tagged as: Marketing Strategy, traffic

Articles really can catapult your traffic. But only when your prospects actually read your articles.

Because if they like what they see, there is a much larger chance for them to click through the link in your resource box to join your list.

And the best way to insure they read your article is to craft a title so compelling, so magnetic its almost painful for them to leave the page without reading.

And here are three terrific tips to boost the octane and effectiveness of your article titles, and explode the traffic you site receives from them:

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Is your capacity to receive affecting your bottom line?

Posted by Rob on 12 May 2009 | Tagged as: Business Strategy, Getting Personal

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Ever try to give something to someone … and they either turn you down or don’t acknowledge the gift?

Kinda makes you feel sucky, doesn’t it?

But at a recent speaking engagement I had an experience that really opened my eyes to this giving / receiving thing.

At the gig I made what I thought was a generous gesture. And the folks who were present were perfectly positioned to transform that gift into literally thousands of dollars in extra revenue.

What shocked me was that, amongst a small group, the gift was met with confusion, suspicion … even anger.

Now, I am not a real maven on this Law of Attraction thing. In fact, I am probably a bit of a luddite.

And I am certainly not going to go off on a jag, telling you how to live. But if things haven’t quite been breaking your way lately (or if you want to make them break better), you may want to give a listen:

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The 3-Step Viral Video Sandwich

Posted by Rob on 04 May 2009 | Tagged as: Business Strategy, Marketing Strategy, Video


Its the key to viral video success you are probably missing

Back in the day, legend has it would-be starlets would go to Schwab’s Drug Store, a Hollywood hangout, to “get discovered”.

In legend it worked. In real life it doesn’t.

Unfortunately, a lot of viral video wanna-be’s have the same approach: Put my video out there, and let the love (and the profits) pour in.

But in this day when thousands of videos are posted every day, that’s no longer an option.

You video is only one component in a 3-step launch and follow up strategy I call the Viral Video Sandwich.

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Multimedia Secrets Slideshow

Posted by Rob on 17 Apr 2009 | Tagged as: Emerging Trends, Marketing Strategy, Video


Create Viral Marketing and Cutting Edge Video Products

This is a cool presentation I did almost two years ago for Milana Leshinsky’s final Coaching Telesummit. Even though online media changes at the speed of light, its pretty amazing to see how many of the insights still hold up.

5 Simple Steps to Convert Your Speaking Gigs to Online Video Gold

Posted by Rob on 04 Apr 2009 | Tagged as: Marketing Strategy, Video

It always amazes me . . . folks who are terrified of getting started with their own videos, will get up in front of a group at the drop of a hat to talk about what they do, and how they help people.

So why not do the latter to accomplish the former!

(Should I say that in English?)

OK – Video your gigs, and then snip them up into bite sized yet powerful nuggets to post online!

Its a lot easier to capture a presentation you know well in front of a rapt audience, than to set up a camera in your dining room and pretend your dog is Oprah.

So here are five simple steps to transform your speaking gigs into more online video than you know what to do with.

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Why ideas suck

Posted by Rob on 13 Mar 2009 | Tagged as: Business Strategy, Information Products

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It happens so often, I am no longer surprised.

Only saddened.

Because when I see it and hear it, I know a very rude, uncomfortable even painful awakening is close at hand.

What makes it even more disheartening, is it tends to happen with the folks who have amazing things to offer. But won’t be able to if they continue to shoot themselves in the foot.

And it happens when they call me, excited, to tell me:

Rob, I have a GREAT idea for a product!

At which point I want to answer

Great! And how many of them do you intend to buy from yourself?

Most entrepreneurs, coaches, speakers, consultants and other solo professionals are madly in love with their ideas.

What they don’t realize is their audience may not be.

Ideas suck. They really do.

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